Marketing Opportunity

Sitting at the PC yesterday, browsing through some pages and catching up on a few things, I came across an article that made me sit up and take notice (yes, it happens sometimes!).  Here was an opportunity to market a business or website for very little outlay whilst at the same time helping out a ‘good cause’.  I was intrigued and wanted to know more, so I contacted the writer, Alan Gandy, and he was kind enough to let me have this article to share with readers of  The Beach in Tenerife:

Being lucky enough to live in this beautiful Archipelago, sometimes we forget the wider world…

I’ve been sitting on an idea for some time now. It is a non-profit project. I can’t use the word ‘charitable’, as I’m not a ‘charity’, despite my kids assumptions to the contrary. It’s something that’s very dear to me and a great way to use the skills I have to benefit others in the wider world.

All to often we sit on such ideas as we are so caught up in our businesses and daily lives, but during the course of the last year a few things have happened to me that have been driving home to me that now is the time to do this.

Amongst this whole series of random events, I got to know one of the most inspiring people I’ve ever met, and got involved with finding a missing person here in Lanzarote. Finding him was one of, if not the, most satisfying things I’ve done in quite some time.

So, out comes the idea into daylight again. It’s time to just get on with it and stop procrastinating.

But, there are a couple of problems.

Firstly, I can’t talk about the precise details, there’s something of a ‘first’ in my plan which forces me to be ‘cloak and dagger’ about it. It would be copied if I talked about it openly, and if copied either badly, or twisted into something for financial gain – it simply won’t work.

I’m assuming many reading this have been in the Canaries for some time? If so, you’ll know that the minute you speak of or do anything original it’s not long before someone comes along to plagiarise it.

Secondly, the project requires a fair amount of funds to work to it’s full effect!

So, how do you get past those two rather significant problems?

Seeing the gravity of the problems I came to the conclusion that I had to offer something of value. Have something to sell, which is low cost and makes making a donation to the project a ‘no brainer’.

I came up with the idea of offering pixel adversing on my website. If you haven’t seen pixel ads before, basically what you do is purchase a number of pixels from a grid which link to your own website when clicked on. Roll the mouse over the grid and it displays whatever image you upload. It really is a very low cost form of advertising.

You can support the project, and get yourself some low cost advertising! Visit the website to see for yourself. All the money raised via the pixel ads will go towards the project.

Once the funds are raised and the project comes to fruition, it’s going to be an interesting ride!

Alan and his wife Elle run the Lanzarote web design company Gandy-Draper. You can visit his personal blog or follow his blog on Facebook to find out more about the project, or simply go to the pixel ads site and get your link.

If you don’t have your own website but want to support Alan’s project you might want to place a link to a friends site, or even your favourite charity.

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